Selling Advertising for Your Podcast

Selling Advertising for Your PodcastSelling Advertising for Your PodcastBlogs swept the internet in popularity but it took a while for advertisers to take notice. However, podcasting has gained instant attention with the ad world and the reach they have is attracting everyone from small business advertisers to companies around the globe. Its a multi-million dollar industry - so, how can you tap into it? Selling the Space Selling advertising on your podcast is much like selling advertising space on a website. Unlike selling a banner on a per-click basis, though, a simple podcast ad can be inserted into your podcast and left there. Selling your podcasting ad space can be quite appealing since podcasts are generally free. This revenue can help you cover the cost of producing your podcast and create better content so you can gain even more listeners. Commercial Placement Keep commercials limited and control their placement carefully. Some podcasters insert a commercial at the be ginning of the podcast, some have a commercial in the middle and some have one at the end. Some even use the beginning, middle and end spaces to insert commercials.Be aya youre not bombarding the listener with commercial after commercial, though. Many podcasting experts warn against putting an ad at the beginning of your podcast. They say a commercial right off the top detracts from the listeners excitement of hearing your podcast. Instead of listening to your podcast right away, they have to hear a commercial first. Commercial Length Most podcast listeners are fine with a 15-second commercial in the podcast.??Two minutes is way too long, and even 60 seconds is a stretch. By keeping the commercial length short and limiting the placement, you can continue to serve your listeners first. You dont want to turn your podcast into a smattering of commercials that detracts from the hard work you put into your podcast and doesnt give your listeners anything valuable. Whos Listening? Auto advertisers are really jumping on the podcast advertising bandwagon. Honda, Toyota, Lexus, Volvo and more are testing the podcasting waters.A majority of podcasts arent going to be able to gain these kinds of advertisers. What you can do instead is target those who may listen to your podcast. By evaluating the type of podcast youre releasing, youre able to know who your potential advertisers are at the same time. Youll also want to know how many listeners your podcast has. Advertisers will want to know how many people their ad could potentially reach before buying the space. Podcasting Ad Rates The value of a podcast is hard for both podcasters and advertisers to gage this early in the game. Audibles WordCast is providing a service that allows podcasters to see how many people are downloading your podcast to help you establish an advertising rate card. The service charges the podcaster up to five and a half cents per podcast download. The info WordCast gathers helps the pod caster determine exactly who the listeners are and what they are downloading. Sponsorships Over Advertising An alternative to podcast advertising is to find a sponsor for your podcast. Georgia-Pacific entered into a six-figure verstndigung im strafverfahren with a parenting podcast called Mommycast. A 15-year-old girl in Texas has sponsors for her EmoGirlTalk podcast that include an acne treatment product called Natures Cure and the domain name provider GoDaddy.com. Sponsorships generally have the podcaster mentioning the sponsor within the podcast. Dont underestimate the value of a sponsor. Many podcasters have found more success by getting a solid sponsor than selling podcast advertising space on a regular basis. No matter how you pursue advertising for your podcast, just make sure your content doesnt suffer. Otherwise, you wont gain any new listeners and youll lose the following you had, ultimately losing your advertisers in the process.

Pitch Your Way Over $100k

Pitch Your Way Over $100kPitch Your Way Over $100kTips to help you prepare your 15-second networking pitch.So, what do you do? Its often the first question youre asked when networking, and its certainly not easy to answer when youre looking for a new job. Even if youre currently employed, it can be difficult to explain what you do for a living. If youre uncomfortable pitching yourself and your skills, youre not alone.Here are some tips to help you pitch your way into a new position.Skip the kitchen-sink pitchMany job seekers make the mistake of telling their entire life histories. Theyll tell you theyre experts in everything from advertising to marketing to financial planning, and they could even answer phones or wait tables if they had to.The trouble with this approach is that no one wants to hire a generalist. They want to hire an expert who can fill the specific position they have open. So focus on your expertise and the skills needed for the job that you really want.Focus your en ergyWhen looking for a job, you may face the paradox of choice Many great ones out there might be good for you. So, like many job seekers, you might float from one great-sounding job description to the next. But the key is to figure out the one thing you absolutely need in your next position and build that into your pitch.Holly, a client I recently worked with, welches certain of two things that she wanted to move back to Japan and needed a high-level, challenging position to support this move. So, she told everyone she met, I am going to Japan - yes, phrased in the present tense. Thus, every conversation she had was focused on Japan, and she was easily able to mention how her excellent interpersonal skills would be the perfect fit for a company in Japan. (She landed a job as a fundraiser for a major university with a campus in Japan.)Sam, on the other hand, had already found his perfect job posted online, although the company anthroponym wasnt listed. After a little industry resea rch, Sam discovered the hiring company, and most importantly he found out his former Sunday school teacher was employed there. Sam landed the job by telling his teacher why hed be a great candidate for the specific position. She agreed and immediately made an introduction for him. He was invited to come in for an interview the next day and joined the company as its CFO within 30 days of seeing the ad posted online.You never know when an opportunity is going to present itself in the virtual or real world, so be sure you have your pitch ready.Answer the top four questionsBy answering these four questions, youll be able to create an elevator pitch you can deliver in just 15 seconds. After all, every second counts when you see that perfect job advertised online or you hear about it at a networking event.Remember, pitching yourself is all about putting your best foot forward and letting your audience know why you make a remarkable candidate.Who are you?Introduce yourself using your first and last names. This simple step is the most important. When youre asked, So, what do you do? at a networking event, you want to be sure the listener remembers your nameWhat do you do?Be as specific as possible. Dont try to be too clever in your answer because it can be confusing. Instead, keep your explanation simple, but cover all the necessary details. If people dont know or cant explain exactly what you do, they can never refer job leads to you or recommend you to others. For example, instead of saying that youre a photographer, you could say, Im a professional photographer with 20 years of experience who specializes in high-end fashion.What makes you the best at what you do?Dont squander that chance to make a first impression. Stand out in a positive way. Let your audience know what makes you better than all the other candidates out there. To continue with our photographer example, you could say something like, My clients include Versace and Kenneth Cole (assuming, of course, thats true).Whats your call to action?What is your ideal next step after this meeting? Most job seekers have a very vague call to action. They end their conversation with something like, Let me know if you hear of anything. Thats not so compelling. Youre much better off saying something like, Id like to invite you out to lunch to learn mora about how you got into this industry. Though it might sound a little clich, the lets do lunch concept still works.Test-drive your pitchYou might not love this idea, but you need to take your new 15-second pitch out for a test drive. Practice makes perfect. So go to as many networking events as you can. I like speed networking events offered in many cities because theyre fast-paced and you meet a lot of different people. They also force you to be very concise about who you are and what you do. When youre delivering your pitch to people, take note of what seems to get people excited, but also where they get confused. These are the areas that youll need to refine until they are perfect.

Papers Now Being Accepted for ICNMM 2017

Papers Now Being Accepted for ICNMM 2017 Papers Now Being Accepted for ICNMM 2017 Papers Now Being Accepted for ICNMM 2017Jan. 13, 2017 The organizers of the ASME 2017 15th International Conference on Nanochannels, Microchannels and Minichannels (ICNMM 2017), to be held next August, have begun accepting drafts of technical papers to be presented during the conference. The deadline to submit a draft paper to the organizers is Feb. 27.The conference, which will take place Aug. 27-31 in Cambridge, Mass., was designed to provide a venue for researchers to exchange information and identify research needs in this emerging area that encompasses many engineering, basic sciences, and bio-medical disciplines. The conferences technical program will explore both the fundamentals of nanochannels, microchannels and minichannels - including transport studies at the nano, micro, and mini scales - as well as practical applications including thermal management, energy conversion, lab on a chi p, and biomedical devices.ICNMM organizers are currently accepting full-length draft papers to be presented in one of the conferences 17 technical tracks, which will cover such topics as single leiter gas and liquid flows two-phase flows evaporation, boiling and condensation electronics, cooling and heat pipes electrokinetic flows energy applications of micro- and nano-scale devices thin film, interfacial phenomena, and surface tension driven flows and surface engineering for phase change heat transfer.Other conference tracks will address areas including biomedical and lab-on-a-chip applications modeling and simulation conjugate micro- and nano-scale heat transfer mixing, mass transfer and chemical reactions advanced fabrication and manufacturing and transport in membranes and nanofluids.To submit a full-length draft paper, visit the ICNMM 2017 website at www.asme.org/events/ICNMM, and click on Present/Publish. If you have submitted a paper to a previous ASME conferenc e, simply login with your credentials. If you are a new author, you will need to create a user account. Once you have logged into the submission site, simply follow the instructions for paper submissions. For more information on the ASME 2017 15th International Conference for International Conference on Nanochannels, Microchannels and Minichannels, visit www.asme.org/events/icnmm or contact Evelyn Wang, general conference chair, at enwangmit.edu, or Saeed Moghaddam, general conference co-chair, at saeedmogufl.edu.